Wednesday, May 21, 2008

Get Lost

I fear that America is lost. I don't mean lost in some metaphorical, fin-de-siecle, last-one-out-turn-off-the-lights way; I mean lost, as in "where the heck am I?" How else to account for the proliferation of GPS devices and services? From the way they are being marketed for cars, hikers, PDAs, cell phones and probably other things I have missed, one would think that we were a nation of bubbleheads who can't make it to the corner store without a little voice saying "...avoid the panhandler immediately in front of you and turn LEFT into the pharmacy in fifteen feet..." I get that the point of manufacturing is to sell things, and that the point of marketing is to make people feel that they will be left out, laughed at or ostracized if they don't run out and get the latest whosis RIGHT NOW, but GPS seems to be even less essential- for most people- than SUVs. And there aren't many people who actually need an SUV (remember those big station wagons?). Of course they're cool, and they can put you within six inches of any place on the globe, and for some that's reason enough to buy one.

But if we're really buying them because we're lost, that does not bode well for the future.

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